OCP 3.1.2 introduces an integration with Google Analytics

In September, Fry's Product Development group released Open Commerce Platform (OCP) version 3.1.2. While primarily a maintenance release, we took the opportunity to "sneak in" a new feature or two so as to make them available to our clients sooner. One such feature was an integration with Google Analytics.

Google Analytics is a free web analytics solution (from Google, obviously) that collects data from web sites and provides insight into its traffic and e-commerce performance through advanced segmentation, custom reporting, dashboards, and other features. In this release, we’ve tagged our "Starter Store" reference implementation for Google Analytics so that all future OCP-based sites are set up to collect data for some standard metrics that will provide us with valuable information about what’s happening on the sites.

In addition to standard metrics like page views, browsers used, keywords, etc., the tagging will allow Fry and its clients to report on the following additional key performance indicators:

• Average Order Value (Total Revenue / Orders)
• Average Number of Items per Order
• Site Conversion Rate (Orders / Unique Visitors)
• Revenue / Visit
• Shopping Cart Abandonment Rate
• New vs. Returning Visitors
• Bounce Rate
• Time Spent on Site
• Top Entry and Exit Page

Chris Barlow is Fry's OCP Product Manager.